The art of pre sales
Pre sales support
the sales cycle
The intelligence community
- Understand the business issues
Find the pressure points
Understand the politics
Identify the strength, weaknesses and
threats
Identify opportunities
-
The voice of reason
- Provide objective analysis of the
opportunity
The process tacticians
- Provide tactical solutions to each
sub-process within the opportunity
Develop partner relationships
- Develop strategic relationships within
partners in order to develop a broader
solution offering
Pre sales develops
the relationship between sales and marketing
Develop Strategic White Papers
Develop Tactical White Papers
Presentational Standards
Pre sales develops
the relationship between sales and
development
Pre-Sales are the real interface between
Development and Sales
- Roadmap discussions
Market intelligence
Industry intelligence
Pre sales develops
the medium to long-term pipeline
Presales are a major contributor to the
medium and long term pipeline
- Instigate and develop strategic
relationships
Developing a solution for target markets
Identify strategic acquisitions with
complementary technology and or customer
base