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The art of pre sales |
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Pre sales support the sales cycle
The intelligence community
- Understand the business issues
Find the pressure points
Understand the politics
Identify the strength, weaknesses and threats
Identify opportunities
The voice of reason
- Provide objective analysis of the opportunity
The process tacticians
- Provide tactical solutions to each sub-process within the
opportunity
Develop partner relationships
- Develop strategic relationships within partners in order to
develop a broader solution offering
Pre sales develops the relationship between
sales
and marketing
Develop Strategic White Papers
Develop Tactical White Papers
Presentational Standards
Pre sales develops the relationship between
sales
and development
Pre-Sales are the real interface between Development and
Sales
- Roadmap discussions
Market intelligence
Industry intelligence
Pre sales develops the medium to long-term pipeline
Presales are a major contributor to the medium and long
term pipeline
- Instigate and develop strategic relationships
Developing a solution for target markets
Identify strategic acquisitions with complementary technology
and or customer base
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