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The art of pre sales

Pre sales support the sales cycle

The intelligence community
  • Understand the business issues
    Find the pressure points
    Understand the politics
    Identify the strength, weaknesses and threats
    Identify opportunities
The voice of reason
  • Provide objective analysis of the opportunity
The process tacticians
  • Provide tactical solutions to each sub-process within the opportunity
Develop partner relationships
  • Develop strategic relationships within partners in order to develop a broader solution offering

Pre sales develops the relationship between sales and marketing

Develop Strategic White Papers
Develop Tactical White Papers
Presentational Standards

Pre sales develops the relationship between sales and development

Pre-Sales are the real interface between Development and Sales
  • Roadmap discussions
    Market intelligence
    Industry intelligence

Pre sales develops the medium to long-term pipeline

Presales are a major contributor to the medium and long term pipeline
  • Instigate and develop strategic relationships
    Developing a solution for target markets
    Identify strategic acquisitions with complementary technology and or customer base

 

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